OUR WORK

Marketing allows you to target your ideal customers and perfect target market.

By understanding your audience’s demographics, interests, and behaviors, you can create campaigns that resonate with them and drive conversions.

Hiring an in-house marketing team can be great as they will communicate to your customers in a way that aligns with your core values and products.

However, hiring in-house requires high resources to begin building an internal team and the expertise in each area of digital marketing. It can be extremely time-consuming to onboard and train new staff. Additionally, you could be looking at up to $200k AUD per year to hire your in-house team if you had every area of digital marketing covered.

If you hire generalists in your internal team, they may not have the expertise in a specific area such as Paid Advertising or Search Engine Optimisation (SEO), which limits your ability to get results and grow.

 A digital marketing agency can be much more affordable for the expertise you are acquiring. Given digital marketing agencies focus on their craft every day, business owners that are growing generally gain a lot more value from going to agencies.

You can pay for what you need and expand as your grow which is much more affordable for many small-medium sized businesses.

Agencies have marketing experts with several years of dedicated experience at their disposal with relevant and up-to-date industry insights on best practices. So, businesses partnering with agencies gain the benefit from these insights into their campaigns.

1. Increased visibility: SEO can improve your website’s visibility in search engine results pages (SERPs), making it more likely that potential customers will find your website when searching for products or services related to your business.

2. Increased traffic: By ranking higher in SERPs, your website will receive more organic traffic, which can lead to increased leads, sales, and revenue.

3. Better user experience: SEO involves optimizing your website for user experience, which can help increase engagement, decrease bounce rates, and improve conversion rates.

4. Increased brand awareness: As your website appears more frequently in search results, it can increase brand awareness and credibility, leading to more trust and recognition among potential customers.

5. Competitive advantage: If your competitors are not optimizing their websites for SEO, you can gain a competitive advantage by ranking higher in search results and attracting more customers.

Before you invest in digital marketing, it’s important to run the numbers and forecast your results. Otherwise, you risk going in blind and losing a lot of your marketing investment.

Even if you get the best click-through rates, conversion rates and flood your business with 1000’s of customers, if the numbers don’t stack up on each sale, you will lose money. Period.

Before you run ads, you must factor in the following: 

• Ad Spend (Your advertising budget for the month)

• Gross profit margin (how much money you make after taking into account the money you pay for your product/service)

• Cost per click (how much it costs to get a click)

• Conversion rate (how many people out of 100 converts into a customer)

• Average Order Value (how much the average customer pays you)

If you need help figuring this out, we will go through this exercise on our strategy call.

1. Increased Brand Awareness: Social media platforms offer an excellent opportunity to reach a vast and diverse audience. By promoting your brand on social media you are using organic marketing to find new prospects.

2. Enhanced Customer Engagement: Social media allows you to interact with your customers and prospects in real-time, which is beneficial in building customer loyalty and establishing a strong online presence.  

3. Cost-Effective: Social media marketing is  cost-effective compared to paid marketing methods. You can create a social media profile for your business for free and start promoting your products and services.

4. Increased Web Traffic: Social media can drive a traffic to your website. By sharing your blog posts or other content on social media platforms, you can attract visitors to your site and increase your customer conversions.

5. Improved Search Engine Ranking:  Search engines like Google consider social signals as a ranking factor, which means that the more likes, shares, and comments your content gets on social media, the higher it will rank in search results.

 Money-Back Performance Guarantee for Paid Campaigns

We will reduce your cost per lead (CPL) or cost per acquisition (CPA) by at least 20% within 90 days or less through our paid traffic strategies if you are already running campaigns. 

If we are unable to do so, we will fully refund your management fee.

Before we work together, we will audit your business to determine if you are eligible for this performance guarantee.

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